サービソロジー論文誌 バックナンバー

目次

Vol.1, No.1 特集「価値共創をめぐる研究と実際」

原著論文

ウェルビーイング志向の価値共創とそ分析視点

白肌 邦生 , ホー バック

Vol.1, No.1, pp.1-9, 2018/01

ABSTRACT: The purpose of this paper is to propose viewpoints for analysing well-being oriented value co-creation. We firstly explain the concept of transformative service research: TSR which centres on consumer well-being in service and discuss its importance in serviceology as well as service marketing. Based on the systematic literature review, this paper divided into four categories of TSR studies by using two axes of "resource scarcity and resource development" and "micro and meso-macro". We analysed two Japanese transformative service cases which include capability development in both micro and meso-macro level as the final value of service, thereby proposing additional perspectives for analysing about the resource integration for well-being oriented value co-creation.

Keywords: Transformative service research, Well-being, Resource integration, Meta resource integration

Download PDF

実践論文

ケアする側と受けの互恵関係から生まれ価値共創:「ラルシュかなの家」実践事例研究

村本 徹也 , 小坂 満

Vol.1, No.1, pp.10-15, 2018/01

ABSTRACT: In this paper, we investigate a practical case of value co-creation in care services, especially those who intellectually disabled. A care service provider, L'Arche Kananoie is investigated as a successful example of value co-creation. At L'Arche Kananoie, not only users but also care workers are enjoying well-being oriented emotional value such as "a place to belong," "human growth," and "connections to society." Users and care workers also co-create practical knowledge of service operation which enables emotional value co-creation. This reciprocal value co-creation is considered unique to this provider and we examine what practices made it possible. Sharing reciprocal service vision throughout the organization and creating 'ba' that fostering value co-creation are found out to be key success factors.

Keywords: Care services, Care worker, Reciprocal value co-creation, Knowledge co-creation, Well-being

Download PDF

Vol.2, No.1

原著論文

プロフェッショナル・サービスのバリュー・プロフィット・チェーン - リーガル・サービスにおける職業アイデンティフィケーションの影響-

小谷 恵子

Vol.2, No.1, pp.1-8, 2018/10

ABSTRACT: Based on the organizational identification literature, a number of studies have posited a chain between employee-company identification, customer-company identification, and customer-company loyalty ("the chain of organizational identification"). Yet, it is expected to have another chain between professional identification, customer-professional identification, and customer-professional loyalty ("the chain of professional identification") in professional service. I conducted an online survey of 206 clients in legal services, one of the most typical types of professional services, and in-depth interviews of seven lawyers and seven clients, and examined (1) the existence of the chain of professional identification and (2) the relationship between the two chains, based on the Value Profit Chain model. The analysis revealed that the chain of professional identification is stronger than the chain of organizational identification in legal services, and the latter does not work unless the organizational identity to clients does not arise. The results show the effects and risks caused by the relationship between the two chains.

Keywords: Value Profit Chain, Professional Service, Professional Identification, Organizational Identification

Download PDF

実践論文

社会人インターン生の洞察醸成プロセス:「大人の武者修行」プログラ ム(サービス産業生産性協議会)の事例より

広瀬 安彦

Vol.2, No.1, pp.9-13, 2018/10

ABSTRACT: Internship system which aims at developing top management of small and medium-sized enterprises, provided by the Japanese Government, is effective to get some insight for management. In order to do that, interns should realize their mission deeply in advance, and get a yardstick for improving their own enterprises through the experience.

Keywords: Top management development, small and medium-sized enterprises, intern

Download PDF

Vol.2, No.2

原著論文

観光に関するユーザーレビューデータを用いた観光客の話題分析と地域観光振興への活用の検討

野守 耕爾, 神津 友武

Vol.2, No.2, pp.1-12, 2019/01

ABSTRACT: This paper describes an approach of tourism development from tourists' perspective by analyzing tourist review data. The approach enables us to understand characteristics of regions and tourists based on sightseeing themes extracted by applying text mining and PLSA to tourist review data. This study extracted 15 themes from about 170 thousand review data on tourist spots across Japan; scenery, historical buildings, sea views, shopping areas, flowers, shrines and so on. A regional tourism marketer can quantitatively understand characteristic themes of the region and target tourists who show interest in these themes. Some regions with similar themes can get a round trip effect by cooperating to establish a tour route experiencing the theme. Some regions with different themes can get new targets by cooperating to mutually send tourists showing interests in respective themes. The approach will be useful for tourism planning and regional developments to attract and pull in more tourists.

Keywords: Tourist review data, Topic analysis, Text mining, PLSA

Download PDF

PAGE TOP