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\def\contact{Tel: 03-1456-7890, E-mail: author@serviceology.ac.jp}

\def\abstract{These instructions explain how to prepare your paper for the Journal of Serviceology so that its appearance is clear and consistent with the other papers in the Journal. They include guidance on layout, illustrations, text style and references. They are presented exactly as your paper should appear. It is highly advised to use this template to prepare your paper in \LaTeX.} % English
\def\keywords{Serviceology, Paper, Instructions (3-5 keywords)} % English

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{\bfseries \textmd{*Corresponding Author: \contact}}\par
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{\bfseries Abstract\par\textmd{\abstract}}
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{\bfseries\fontsize{10pt}{0mm}\selectfont Keywords\par\textmd{\keywords}}
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%--------- Please edit following as your manuscript.
\begin{multicols}{2}
\section{$B$O$8$a$K(B}
$B$3$N%F%s%W%l!<%H$NI=Bj!JI{Bj!K!$Cx<TL>!$K\J8$J$I$O$"$i$+$8$aK\2q;XDj$N%U%)%s%H%5%$%:$J$I$N=q<0$,@_Dj$5$l$F$$$k!%$3$N=q<0$rJx$5$:$KF~NO$9$l$P!$J8;z?t!$9T?t$J$IDj$a$i$l$?BN:[$GO@J8$r:n@.$9$k$3$H$,$G$-$k!%(B

$B869F(B1$BJTEv$?$j$N%Z!<%8?t$O!$(B $B8}F,H/I=MQ%U%k%Z!<%Q!<$O(B6-8$B%Z!<%8$^$G$H$9$k!%K\J8$N5-=R$O$G$-$k$@$14J7i!&E*3N$K@0M}$9$k$3$H$,K>$^$7$$!%$^$?!$869F$K%Z!<%8HV9f$rA^F~$7$J$$$3$H!%(B
\section{$B%l%$%"%&%H$H%9%?%$%k(B}
\subsection{$B%9%?%$%k$N35MW(B}
\subsubsection{$B%Z!<%8@_Dj(B}
$BM>Gr$O!$>e(B20mm$B!$2<(B18mm$B!$:81&(B17mm$B$H$9$k!%(B

\subsubsection{$B%?%$%H%k$HCx<T>pJs(B}
$B%?%$%H%k$O!$%4%7%C%/BN!&(BArial 16 point$BB@;z$H$9$k!%Cx<TL>$OL@D+BN!&(BSerif$B7O!J(BCentury$B!$(BTimes New Roman$B$J$I!K(B12 point$BI8=`!$=jB0$OL@D+BN!&(BSerif$B7O$G(B10 point$B$H$9$k!%(B

\subsubsection{Abstract}
$B869F$K$OK\J8$NA0$K1QJ8>6O?$r:\$;$k!%1QJ8>6O?$K$O8&5fL\E*$H7kO@$rI,$:5-=R$9$k!%D9$5$O(B150-200$B8lDxEY$G!$ESCf$G2~9T$r$7$J$$!%%U%)%s%H$O!$(BArial 10 point$BI8=`$H$9$k!%(B

\subsubsection{Keywords}
$B%-!<%o!<%I$O!$%"%V%9%H%i%/%H$ND>2<$K1Q8l$G5-:\$7!$(B3-5$B8l6g$H$9$k!%%U%)%s%H$O!$(BArial 10 point$BI8=`$H$9$k!%(B

\subsubsection{$BK\J8(B}
$BK\J8$O(B2$BCJAH$H$7!$CJ$NI}$r(B85mm$B$H$9$k!%%U%)%s%H$O!$L@D+BN!&(BSerif$B7O!J(BCentury$B!$(BTimes New Roman$B$J$I!K(B10 point$BI8=`$H$7!$:G=i$N9T$O(B1$B;z;z2<$2$9$k!%$^$?!$J8>O$N6h@Z$j$K$OA43Q$NFIE@!V!$!W!J%+%s%^!K$H6gE@!V!%!W!J%T%j%*%I!K$rMQ$$$k!%(B
\subsection{$B8+=P$7!J>O!$@a!$9`!K(B}
$B8+=P$7$NBN:[$O!$I=(B1$B$K<($9DL$j$G$"$k!%$^$?!$8+=P$7$,%Z!<%8$N:G8e$N9T$K$J$i$J$$$h$&$K$9$k!%(B
\section{$B?^I=(B}
\subsection{$BI=(B}
$BK\J8Cf$G$O!$I=(B1$B$N$h$&$KF|K\8l$G=q$/!%%-%c%W%7%g%s$O!$I=$N>e$K5-:\$7!$%U%)%s%H$O!$L@D+BN!&(BSerif$B7O!J(BCentury$B!$(BTimes New Roman$B$J$I!K$G(B10 point$BCf1{B7$($H$9$k!%(B
\subsection{$B?^(B}
$BK\J8Cf$G$O!$?^(B1$B$N$h$&$KF|K\8l$G=q$/!%<L??$O!$?^$H$7$F07$&!%%-%c%W%7%g%s$O!$?^$N2<$K5-:\$7!$%U%)%s%H$O!$L@D+BN!&(BSerif$B7O!J(BCentury$B!$(BTimes New Roman$B$J$I!K$G(B10 point$BCf1{B7$($H$9$k!%(B
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$B?^(B1$B!!?^Bj$NNc(B
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\section{$B869FDs=P(B}
$B869F$O(BPDF$B%U%!%$%k$G!$%5!<%S%93X2qBh(B8$B2s9qFbBg2q(B $B1iBjEPO?%5%$%H!J2<5-!K$h$jDs=P$9$k!%(B\\[2mm]
$B!Z(BURL$B![(B https://sfs.confit.atlas.jp/login

\vskip4mm
$B869FDs=P4|8B!'(B 2020$BG/(B2$B7n(B20$BF|(B

\vskip8mm
\section{$B<U<-(B}
$BK\%F%s%W%l!<%H%U%!%$%k$N%9%?%$%k$rMxMQ$9$k$H!$3F!9$N9`L\$N=q<0$,<+F0E*$KMxMQ$G$-$k$N$GJXMx$G$"$k!%(B
\section{$B;29MJ88%(B}
$B0zMQ$7$?J88%$O!$1QJ8;o!&MN=q$N>l9g$O%"%k%U%!%Y%C%H=g!$OBJ8;o!&OB=q$N>l9g$O(B50$B2;=g$GK\J8KvHx$K$^$H$a$F5-:\$7!$K\J8Cf$G$O!J(BVargo and Lusch 2004$B!K$N$h$&$K;2>H$9$k!%%U%)%s%H$O!$L@D+BN!&(BSerif$B7O!J(BCentury$B!$(BTimes New Roman$B$J$I!K(B8 point$BI8=`$H$9$k!%(B

$B;29MJ88%$N5-=RNc$O2<5-$NDL$j$G$"$k!%(B
\parindent0mm{\footnotesize

Vargo, S. L.,and Lusch, R. F.(2004). Evolving to a new dominant\\
\kern5mm logic for marketing. Journal of marketing, 68(1), 1-17.

Lusch, R. F., and Vargo, S. L. (2014). Service-Dominant Logic:\\
\kern5mm Premises, Perspectives, Possibilities. Cambridge, UK:\\
\kern5mm Cambridge University Press.
}

\end{multicols}
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$BI=(B1$B!!I=Bj$NNc(B\par
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$B%9%?%$%k(B     & {\gtfamily $BB@;z(B}       & {\gtfamily $BB@;z(B}       & \shatai{$B<PBN(B}\\[2mm]
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$BHV9f(B         & 1,2,3,$\ldots$ & 1.1,1.2,1.3,$\ldots$ &$B$J$7(B\\[2mm]
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$B4V3V(B         & $BCJMnA0(B1$B9T(B  & $BCJMnA0(B3 points & $BCJMnA0(B3 points\\[2mm]
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